Our Lady Peace performed a special “97X Green Room” acoustic set and dedicated it to Andrew McMahon who had recently announced his cancer diagnosis. Midway through one of their first songs, Jared Leto scaled the NBT stage scaffolding and stood at the very top of the stage, exclaiming “I wish you could see how beautiful you look from up here Tampa!” Their set, their first ever in Tampa, featured a blistering performance of their hit single “Attack.” This would be the first of four NBT appearances that the band made (As of 2020). Thirty Seconds To Mars’ set was the one that everyone was talking about the next day. The Alkaline Trio hit the stage at 12:35 in front of a crowd of over 12,000 which included members of other bands who wanted to watch their set from side-stage, including Rise Against’s Tim McIlrath. The day kicked off with Motion City Soundtrack and Anberlin. These bands included Thirty Seconds To Mars, Rise Against and My Chemical Romance. Three of the day’s bands would later return to headline a 97X Next Big Thing. The show consisted of one of the strongest lineups since the first Next Big Thing in 2004. This was the final year the 97X Next Big Thing was in Coachman Park, having moved to Tampa’s Ford Amphitheatre in 2006. Want to create personal connections with potential customers and make your brand stick? Consider being apart of this event that has influenced Tampa consumers for 15 years.The 2005 97X Next Big Thing took place Sunday, December 4 th in Coachman Park in Clearwater. There’s a reason 97X Next Big Thing advertisers keep coming back each year- it works.
60% of eventgoers interact with two or more brands at events.65% of eventgoers believe brands improve the event experience.Eventgoers are 36% more likely to buy a sponsor’s product.1 in 10 Americans attended a music festival in the past 12 months.Here are some reasons why your business should consider marketing at events: If you are seeking to generate new leads and customers, while engaging with your local community, events give you the opportunity to directly interact with potential customers in a friendly and engaging way. How Event Marketing ConvertsĮvent marketing creates brand activation. Now, more than ever, marketers need to be focusing their efforts on reaching this generation. In this stage of their life, millennials are just beginning to build brand loyalty when making purchase decisions. This powerful lifegroup is tech-savvy, socially conscious, interested in what’s new and next, affluent, and passionate. Millennials are becoming the largest, most diverse and influential consumer group in the history of the U.S., spending $1.3 Trillion dollars annually and take home an average yearly salary of $57,000. Who is this millennial you might ask? Well, this demographic consists of adults 18-34 and represents roughly 75 million Americans. Let’s dig a little deeper into the core of the 97X audience- the millennial. The 97X Audience gravitates towards what’s new! There’s no better audience to introduce your new product/service to than 97X. This audience lies ahead of the curve and are always trying out the latest products/services, while eager to share their experiences with their peers. These listeners consist of young, active adults who are tech-savvy, social, and trendy. So who will be attending this event? We’re glad you asked. With thirteen bands in this year’s impressive lineup, this ticketed event continues to grow among 97X listeners and millennials across the state of Florida. 97X is hosting its 15th Annual Next Big Thing on Decemat the MidFlorida Credit Union Amphitheater and is pacing to sell out. Next Big Thing is Tampa’s largest one day experiential event and alternative music festival. What if there was a day when your business could engage with over 20,000 potential customers in Tampa? If you’re seeking direct access to thousands of Tampa’s most affluent young adults and millennials- we have three words for you: Next Big Thing. Reaching Millennials at 97X Next Big Thing
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